All tag results for 'lifestyle brand'

Rachel Zoe has announced she's on a mission to cultivate her brand into lifestyle status.

The designer wants fans to be able to wear her collection from head to toe. And with excitement, she gleams at introducing two new categories to her fashion line.

The newest additions will be revealed come February. We look forward to seeing what they are!

[Image via FayesVision/WENN.]

Tags: collection, fashion line, february, lifestyle brand, news, rachel zoe

Yes, you read that right. Sylvester Stallone is the latest celebrity to join the fashion world.

The 64 year old actor announced on Thursday he's launching a lifestyle brand inspired by Rambo the rebel and Rocky Balboa the gentleman.

His brand, Sly Inc., will launch next year and include everything from jeans, shirts, outerwear, underwear and watches.

And that's only the beginning!

Sly plans to add eyewear, grooming products, fragrance, activewear and athletic shoes shortly following the initial launch.

Sounds awfully ambitious. Hopefully it doesn't bomb.

[Image via Starbux/WENN.]

Tags: lifestyle brand, rambo, rocky, rocky balboa, sly inc, sly stallone

Jennifer Lopez is giving fashion another try, this time with her hubby Marc Anthony.

Today the couple will announce their plans to launch a lifestyle collection with Kohl's department store.

Deets are still minimal, but supposedly the deal includes men and women's fashion as well as home furnishings.

Inneresting.

Lets hope this new business venture does better than her last attempts.

[Image via FayesVision/WENN.]

Tags: announcement, kohls, lifestyle brand