In case you don’t recall, following the delivery Ellen passed around Pharrell Williams’ notorious hat to collect the tip. While most of the stars threw in a couple hundy or whatever they had on them, Lupita Nyong'o could only offer her lip balm!
But that lip balm ended up being worth a lot after all — at least to the company who makes the product!!
Lupita happened to pull out a blue tube of Clarins’ HydraQuench Moisture Replenishing Lip Balm, which immediately went viral under the hashtag #LupitasLipBalm!
Once viewers figured out exactly what her product of choice was, there was a purchasing frenzy that caused the product to: