The best way to ensure a chic store opening is to invite Kate Moss.
After a brief appearance at London Fashion Week, the supermodel jetted off to Milan for the launch of Liu Jo's new store on Wednesday.
For the big event, the brand's campaign star donned a black lace cocktail dress, a black coat, shiny black pumps and a leather clutch.
Soft waves, red lips and dazzling diamond jewels transformed what could have been a boring look into something more glamorous.
[Image via Abaca USA.]
Tags: black clutch, black coat, black lace dress, black shoes, kate moss, liu jo, liu jo store, milan fashion week
Kate Moss is back for another season as the face of Liu Jo jeans.
The 38 year old has worked with the Italian brand in the past, so we're not quite sure what prompted them to write this little blurb that refers to Mossy's 2005 cocaine scandal:
"Courage is necessary to remain a style icon both with an evening dress and a t-shirt and boots. To emerge from scandals stronger than ever, to tread the runway daring to show your body after your teen years, to forget a great love, to find the man of your life and marry him with an intimate ceremony. Being Kate Moss requires courage. Full of imperfections that make her perfect; the most envied as well as the most human among all her colleagues."
Oh well, at least the photos taken by her former flame and dear friend Mario Sorrenti are gorgeous!
Check out more (below)!
[Images courtesy of Mario Sorrenti / Liu Jo.]
Tags: kate moss, kate moss for liu jo, liu jo, mario sorrenti, spring 2012 campaign