The best way to ensure a chic store opening is to invite Kate Moss.
After a brief appearance at London Fashion Week, the supermodel jetted off to Milan for the launch of Liu Jo's new store on Wednesday.
For the big event, the brand's campaign star donned a black lace cocktail dress, a black coat, shiny black pumps and a leather clutch.
Soft waves, red lips and dazzling diamond jewels transformed what could have been a boring look into something more glamorous.
[Image via Abaca USA.]