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Katie Holmes Flaunts Fresh Hair For Alterna Haircare In NYC

Katie Holmes promotes Alterna Haircare's new line of dry shampoos in NYC.

Katie Holmes took a shopping trip to Sephora on Wednesday to support her co-owned beauty brand, Alterna Professional Haircare, in NYC.

Dressed in a white Holmes & Yang blouse, black shorts and heart-dotted tights, Katie made sure her flawless, shiny locks were the center of attention! And it was all for a good cause!

With every purchase of Alterna's new dry shampoos in October, they will donate a portion of the proceeds to the charity, Look Good, Feel Better, to support Breast Cancer Awareness month!

We just love celebs who love to do good, especially when they're looking fab doing it, too!

Keep on doing your thing, Katie!

[Image via Joey Andrew/Startraks.]

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