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Nivea Apologizes For Offensive Ad

Filed under: Beauty BuzzAd Campaigns


We knew it wouldn't take them very long.

Nivea quickly issued an apology on Thursday for creating that racist "Re-Civilize Yourself" ad.

They wrote on their Facebook page:

"Thank you for caring enough to give us your feedback about the recent "Re-civilized" NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."

And there you have it.


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Is Nivea's New Ad Racist???


Uh oh.

Nivea has a lot of offended customers ex-customers on their hands and it's all over the new Nivea for Men ad.

The ad in question shows a black man throwing a head with an afro attached to it and the words Re-Civilize Yourself, which many consider to be racist.

Since the ad went live, Nivea's Facebook page is being flooded with angry comments and pictures of people and their civilized afros.

Nivea has yet to release a statement or apology, but we're sure that will be coming very soon.

What do U think? Is this ad racist??? Sound off (below)!

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