When George Lucas said he was retiring, we didn't realize how serious he was!
Well, someone at Disney was paying attention! Chairman and CEO Robert A. Iger put 2 and 2 together and made 4.
As in a $4 b-b-billion with a "B" offer which George accepted! The Walt Disney Company is now the proud owner of LucasFilm Ltd.!
In his announcement this afternoon, Iger explains:
"Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas. This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney's unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value."
Um, we know we read between the lines a lot, but it sounded to us like he just said they're going to be making more Star Wars!
So what does George himself have to say about the transaction?
Tags: business, buys, ceo, chairman, disney, george lucas, lucasfilm, robert iger, star wars