The Lucky Line was launched to celebrate Uniqlo's 26th anniversary. For every 26th user to join their virtual line-up via the tweeting social networking site, they will receive a coupon.
Inneresting way to do it and it seems to be working.
As of Monday they had 15,000 people signed up.
P.S. CLICK HERE to "follow" Perez on Twitter!
[Image via AP Images.]