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The Making Of The Next Material Girl!

In anticipation of the new campaign, Material Girl has released a special behind the scenes video of Kelly Osbourne and Lola scouring the United States for the next Material Girl model.

During their Lucky Star search, Kelly and Lola were joined by special guest judges Perez Hilton, Johnny Wujek, Andy Lecompte, Leandra “The Man Repeller” Medine and Josh McKinley to help them choose the top 36 girls to be voted on by the public.

Check out the teaser clip (above) and then head on over to Material Girl's Facebook to watch the complete video!

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Attention Models! Madonna & Lola Want U!

Madonna and Lola are hosting a "Lucky Stars" modeling search to find the next face(s) of Material Girl!

A celebrity-driven panel of judges, led by the current face of Material Girl Kelly Osbourne, will be searching the country to find the next Material Girls.

“Lucky Stars” casting calls will be held at five of Macy’s flagship locations in the United States including:

Herald Square, New York – Wednesday, November 2 at 5:00 p.m.
Dadeland, Miami – Friday, November 4 at 6:00 p.m.
State Street, Chicago – Tuesday, November 8 at 5:30 p.m.
Union Square, San Francisco – Saturday, November 12 at 2:00 p.m.
Beverly Center, Los Angeles – Saturday, November 19 at 2:00 p.m.

Material Girl contestants should bring a photograph of themselves and be prepared to tell the judging panel why they should be the next Material Girl.

Contestants can also upload their photograph to www.materialgirlcollection.com and explain in 100 words or less why they should be selected.

The judges will narrow all entries down to 36, which will be placed online to be voted on by the public, narrowing it down to 10 finalists.

The top 10 finalists with the highest votes will be flown to New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl’s spring 2012 campaign.

The "Lucky Stars" winners' ads will debut in fashion and lifestyle magazines and be part of a digital and outdoor campaign and in-store Macy’s marketing collateral and receive a $5,000 cash prize.

Sounds like an amazing opportunity!

Good luck!

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