On Friday, the world famous makeup line announced she would be launching her own lipstick, Finally Free, as they unveiled the first campaign image (above).
How beautiful is that??
They posted it to Instagram, captioning it:
"@CaitlynJenner has fearlessly shared her transition with the world. Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Available in April in select markets. Read our exclusive interview NOW at maccosmetics.com/culture!#MACCaitlynJenner"
100% of sales — that's amazing!
Plus, Cait is the first member of her family to ever front a MAC campaign! Take that, Kardashians and co.!
In her exclusive interview with the label, she actually shared how it all came about, admitting: