In recent years, more products have been following the lead of beer companies like Miller Light by using humor to market toward the average male consumer.
The Old Spice manly man, played by Isaiah Mustafa, increased sales for the company's body wash more than 100%!
Now Dr. Pepper is taking the masculinity marketing it to the next level and has declared their new diet soda, Dr. Pepper 10, is "not for women"!
That cuts out half of your profits if you ask us, but it looks like their goal is to convince male customers that it's okay to drink diet and are assuming women will just drink the 10 calorie soda anyway.
Check out the full story above to see just how much marketing is encouraging men to be macho men these days.