An Australian lingerie company called Homme Mystere has been manufacturing lingerie for men, and marketing it primarily to straight men for several years, but now they're ready to take the US and UK by storm!
The frilly bras, panties, g-strings, and camisoles come in a variety of colors and prints, and some even have padding!
And in case you're wondering why they're making fancy lingerie for men, they have the perfect answer on their website:
"It's fun, it feels great and it makes choosing underwear each day a little more enjoyable."
Check out the video (above) and pics (below) to see the underwear modeled by a full-grown male.
Is this the next frontier in men's undergarments?!
Never say never!