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Captain America: The First Avenger…Coming Soon To Russia, South Korea, & the Ukraine!

Filed under: Film FlickersPolitikBusiness Blitz

captain america to change title in some countries

Looks like this will be a controversial move with hardcore Captain America fans, as well as Patriots everywhere.

The upcoming Marvel superhero movie Captain America: The First Avenger will have a much less patriotic title in South Korea, Russia, and the Ukraine.

In the countries we mentioned above, the title will be shortened to The First Avenger, which is a decision that was based on political factors "market research results."

Looks like the full title was cool with most countries, but Marvel, Paramount, and international distributors decided to make the change for the countries we listed.

Here's what the film's director Joe Johnston had to say about Captain America's international appeal:

“He wants to serve his country, but he’s not this sort of jingoistic American flag-waver. He’s just a good person. We make a point of that in the script: Don’t change who you are once you go from Steve Rogers to this super-soldier; you have to stay who you are inside, that’s really what’s important more than your strength and everything. It’ll be interesting and fun to put a different spin on the character and one that the fans are really going to appreciate … the idea that this is not about America so much as it is about the spirit of doing the right thing. It’s an international cast and an international story. It’s about what makes America great and what make the rest of the world great too.”

And here's what competitor/X-Men:First Class director Matthew Vaughn had to say about it:

“It’s going to be interesting to see how the movie does internationally with that character’s name. I think changing it is smart.”

We understand the reasoning for changing the title, but then again, he IS Captain America. They can shorten the title, but they can't very well change his name in the movie…unless they went more generic and called him Captain Planet.

We see no reason why that would be a problem.

Ha!

Do U think it's okay for them to change the title to appease certain countries? Or should it be the same everywhere?

[Image via WENN.]

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"Natural" Food Labels Likely To Start Receiving More Attention From Regulators

Filed under: FoodScience!

natural foods to get more scrutiny from regulators

What does "natural" really mean, anyway?

Market research company Mintel predicts that the term "natural" on food labels will start getting increased attention from federal regulators very soon.

Here's what the FDA had to say about the meaning of "natural" with regards to food:

"From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances."

We hope regulators DO crack down on overly flexible usage of the term "natural." Too many foods have misleading labels.

We're totally on board, regulators! Let's make this happen!

[Image via WENN.]

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