Wendy's and Burger King are in the middle of a fierce competition for the title of America's second-largest fast food chain. Sources say the King is still winning, but maybe not for long!
Burger King's market share is estimated to be 13.3% compared to Wendy's 12.8%, while McDonald's dominates with nearly 50%!
However, thanks to new restaurant and food innovations at America's most famous ginger-themed burger joint, Wendy's may soon surpass BK's market share in the "limited-service burger segment".
An analyst with Janney Capital Markets, which has a buy rating on Wendy’s, has said:
"We expect Wendy’s to overtake privately-held Burger King for the number-two market-share position within the limited-service hamburger sector, perhaps as soon as this year."
According to the analyst, the sudden boost for Wendy's is a result of new premium burgers like Dave's Hot 'N Juicy Cheeseburgers, as well as interior design makeovers which have introduced modern fixtures, fireplaces and flat-screen TVs.
All this, the report states, is positioning the fast food chain as a “cut above” rivals, rather than a “McDonald’s clone."
We think those baked potato and chili alternative menu choices are finally paying off for Dave's company and look forward to seeing what else they have in store for eaters.