All tag results for 'marketable'

We agree!

will.i.am has been so impressed with X Factor contestant Cher Lloyd that he's willing to sign her if she doesn't win the reality competition!

He explains:

"I'd sign Cher tomorrow, today, yesterday! I wanted to sign her as I left the house."

Smart move! We've said it before and we'll say it again - she is EASILY the most marketable performer on the show this year, and we don't doubt for a second that she has a long and successful career ahead of her!

[Images via WENN.]

Tags: contestant, lose, marketable, performer, reality competition, record label, sign, will i am, x factor