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Jimmy Kimmel Helps Marvel Make Thor More Appealing To Its Female Audience!

So, it's pretty safe to say that the superhero industry is a very male dominated.

Even Thor's Chris Hemsworth thinks there needs to be a female superhero movie in the works!

But have no fear, Jimmy Kimmel is here to save the day and he thinks he has the answers to Marvel's female problems!

The late night host created a marketing campaign that he thinks Marvel should use frequently for their upcoming superhero movies to bring more women in and he showed it on Jimmy Kimmel Live!

Ch-ch-check out his ingenious idea in the video (above)!!

Will U be seeing the flick this weekend?!

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Jay Z Planning A Golden Launch At Barneys For His First Fragrance!

Filed under: Jay ZNew YorkHolidazeBarneysAd CampaignsFragranz!

Jay Z is finally launching his first fragrance, Gold Jay Z -- find out how you can get your paws on it HERE!

When Jay Z does something, he does it big, and the release of his first men's fragrance will be no different!

The scent, dubbed Gold Jay Z, will debut at Barneys New York on November 20th, so it seems like the highly critiqued partnership between the rapper and department store is still going strong.

Following the initial launch, the eau de Jay will be available at

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Kangaroo Kauses Kommotion At Australian Airport!

Filed under: AustraliasticInjuryCuteness!Kangaroo

This seems like a marketing stunt, but this isn't the first time a kangaroo has gotten loose in Melbourne Airport in Australia.

Just this past Tuesday, a cutie kangaroo got loose in the Australian aeropuerto!

The young 'roo was injured and hopping around the terminal like crazy, looking for what we can only assume, Aussie conditioner (HA)!

He eventually came to a stop in a pharmacy where he had to be sedated by Wildlife Victoria volunteers, who named him Cyrus as they were taking him out of the airport.

Giving an update on the little guy, they said:

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Naomi Campbell's The Face Debuts In The UK To Lackluster Ratings

Naomi Campbell's model competition show debuts in the UK with fewer viewers than expected!

She may be queen of the catwalk, but that doesn't guarantee the success of her TV show across the pond!

Naomi Campbell's model competition show, The Face, debuted in the UK on the Sky Living networklast night and drew in relatively weak ratings despite heavy marketing.

The show attracted around 132,000 viewers, as opposed to the network’s average viewership of approximately 239,000 during the 9-10 p.m. time slot. Innerestingly enough, the audience actually grew throughout the hour — peaking with 149,000 viewers by the end of the show.

Maybe the ratings will pick up throughout the season as well!

And if not, there's always that rumored talk show offer to fall back on. Naomi could totes be the next Oprah!

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Blush Berlin Serves Up Some Edward Snowden Puns To Push Panties

blushberlin2a

Way to profit off of another nation’s controversy, LOLz!

Instead of arguing and debating Edward Snowden’s shocking reveal of the National Security Agency's secret surveillance program, Blush Berlin decided to incorporate it into their marketing campaign.

They’ve posted a bunch of pics of scantily clad ladies with text saying things like:

"Dear Edward Snowden, there’s still a lot to uncover."

And:

"Dear NSA, intimates — don’t spy them, buy them!"

Cheeky! But this isn’t the first controversy the German company has turned a profit on.

They also took advantage of Pussy Riot’s arrest scandal and filmed an ad that both promoted their intimate wear and jumped on board the Free Pussy Riot bandwagon.

No one can say THIS lingerie company doesn't stay up-to-date on their current events!

Check out some more of their latest marketing scheme (below)!

[Image via Blush Berlin.]

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HBO Launches Game Of Thrones Beer!

game of thrones hbo beer tie in advertising special marketing delicious genius

If you ask us, we see characters drink more wine than they do beer (we can't remember much beer at all!) on the show, so we feel like this is a missed opportunity to fill up your chalice like Tyrion Lannister!

LOLz!

Still, it's pretty cool to see HBO go out of their way to support a show in a unique way!

They teamed up with brewers Ommegang to make a blonde ale called

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Hunger Games' Liam Hemsworth Sets Us Ablaze In Catching Fire Capitol Portrait!

gale catching fire hunger games capitol portraits

Yes, even the "cousins" of Hunger Games champions get their very own Capitol Portrait! LOLz!

In the latest image from this GENIUS Catching Fire marketing campaign, Katniss' (Jennifer Lawrence) "cousin" aka her semi-love interest Gale Hawthorne (Liam Hemsworth) stays serious and somber while posing for the Capitol, and sports a simple, uncluttered, utilitarian outfit.

This portrait is a stark contrast to Peeta's (Josh Hutcherson), and really depicts the differences between Katniss' two (possible) romantic connections.

What could Liam possibly be thinking on that rough, wooden chair? Perhaps his breakup totally awesome relationship with Miley Cyrus?!

SO excited to see who will be featured in the NEXT Capitol Portrait! Fingers crossed it's the SEXY escort-to-the-elite, Finnick (Sam Clafin)!

Take a peek at ALL the recently released portraits (below)!

[Image courtesy of Lionsgate]

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