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Martha Stewart Gives Goop & Gwyneth Paltrow The Snarky Passive Aggressive Treatment!

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We get it — you're the queen of homemade and no one can de-throne the ultimate lifestyle empress…but someone's gonna try!

Martha Stewart is commenting on Gwyneth Paltrow's goopy lifestyle skills in a new interview, and it's not quite as pretty as one of her freshly baked apple pies!

Gwynnie started a lifestyle brand called Goop, which recently celebrated its 5 year anniversary, and when asked about the competitor brand, Martha's lackluster response says it all:

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Macy's To Martha Stewart: Your Claims Are A Bunch Of Hooey!

Filed under: Legal MattersMartha StewartMacy's

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The breach of contract legal battle between Macy's and Martha Stewart raged on this week.

On Monday the department store responded to Martha Stewart Living Omnimedia Inc.'s claims that they failed to "maximize net sales" of her branded products, which they say is not true.

According to Macy's sales from third-party licenses, including Martha Stewart Collection "actually increased".

The department store also shot down Stewart's accusations that they used her products to draw in customers to increase sales of their own private label products when in actuality sales "essentially remained the same".

And what about Martha's claims that Macy's turned down additional designs leaving "untold profits on the table"?

They called shenanigans on that one too.

Geez. All this "he said" "she said" is making our head spin!

Both parties are due back in court for more bickering on March 8th.

[Image via Joseph Marzullo/WENN.]

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Martha Stewart Continues To Take Hits At Hallmark

martha stewart takes more hits at hallmark

Poor Martha!

Back in October, we learned that Martha Stewart Living Omnimedia's third-quarter broadcast revenue had declined by 47%.

MSLO's Executive Chairman Charles Koppelman was hoping that more audiences would find Martha and her other shows on Hallmark, but it doesn't seem to be happening.

Now, Martha's company has posted a quarterly loss of $7.1 million, and her broadcasting revenue declined from $12.1 million to $7.8 million. Ouch.

Here's what Koppelman had to say about it:

"Our broadcasting team is continuing to build an attractive block of programming on Hallmark Channel."

"We believe the transformation of the company is beginning to take hold as we seek to broaden our portfolio of engaging content and quality products. We feel we're positioned to deliver profitable growth as we execute on our business plan in 2011 and beyond."

On a brighter note, Martha's merchandising and publishing revenue continues to grow.

Hopefully MSLO's broadcasting team can figure something out. Things are just not working out with Hallmark…

[Image via WENN.]

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Ouch! Martha Stewart Takes A Hit At Hallmark!

martha stewart has broadcast profits cut in half

Ouch!

Martha Stewart Living Omnimedia posted a 47% third-quarter broadcast revenue decline on Wednesday now that her syndication at the Hallmark Channel has been cut in half. The company made a measly $5.8 million in broadcast, which is nothing considering they are used to twice the amount.

But ratings have improved since her programming block at Hallmark has been reduced and Martha, along with the network, are hoping to benefit in the long term.

Executive chairman of Martha Stewart Living Omnimedia, Charles Koppelman, said:

"We're certainly hopeful that the audiences are finding the Martha show and the other shows. At current ratings, we're still a little bit challenged," but if things move into the right direction, the show "will be profitable."

Yikes! And how long is that gonna take?!

[Image via WENN.]

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Martha Stewart's Presence Shrinks At Hallmark

Filed under: TV NewsMartha Stewart

hallmark shortens martha stewart programming block

Yikes!

Due to poor ratings in its debut last month, Hallmark will shorten their lifestyle-programming block from Martha Stewart Living Omnimedia.

The network has opted to air episodes of Little House on the Prairie instead of showing Martha's programming.

Hallmark Channels CEO Bill Abbott said:

"People don't yet think of cable, or Hallmark Channel, as having daytime original programming. So, we condensed the lifestyle block, focused on fresh, topical content and cut out library product that didn't do the ratings we were hoping for and lost us momentum.

We were very aggressive and likely a bit too aggressive. But we are committed to our lifestyle programming and investment in Martha and believe we can make it work.

We made a big investment and will focus on trying to make it work eventually. We got to walk before we run. It is important to get the 'Martha' show right along with the rest of the block.

Hallmark is hoping that the holidays will bring viewers to Martha's show. That sounds about right.

Do U think Miz Stewart will last on cable?!

[Image via WENN.]

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