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Abercrombie's Half-Nekked Models Are No Longer Cool

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Sex sells, but apparently not for Abercrombie & Fitch!

The retailer is known for their seksi models and provocative ads, but today's teens, aka Generation C (for creative and connected), could care less.

Marcie Merriman, founder of brand strategy consultancy PrimalGrowth, says Aber needs to reconnect with their audience

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