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Mattel Will Stop Wrapping Barbie Dolls In Environmentally-Damaging Packaging

Filed under: Environment

We approve!

Mattel has announced they will cut ties with controversial paper company Asia Pulp and Paper, which Greenpeace revealed destroys Indonesian rainforests that the endangered species, like the Sumatran tiger, call home!

Following an effective campaign from Greenpeace, the toy maker will no longer be using the paper company's product to create the packaging for their signature Barbie dolls.

Furthermore, Mattel announced,

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Bratz Dolls Maker To Get Over $225 Million In Lawsuit Win

Filed under: Legal MattersBusiness Blitz

bratz-dolls-win-in-lawsuit.jpg

What a huge win for Bratz!

Creator of the doll line, MGA Entertainment, Inc. was awarded $225 million in punitive damages, attorney fees, and costs.

In the lawsuit that we previously told you about, Mattel toy company was found guilty of stealing MGA's ideas through "corporate espionage." Mattel was accused of using trade secrets that didn't belong to them, which resulted in a $85 million win to MGA. The rest of the $137 million will cover fees and costs that MGA incurred while defending themselves against Mattel's original copyright infringement claims.

MGA's chief executive officer Isaac Larian said:

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Farrah Fawcett Barbie Doll Will Raise Money For Cancer Research Foundation

Filed under: FitnessCharityCancer

Farrah Fawcett

Even after losing her battle to cancer in 2009, actress Farrah Fawcett is still helping the cause.

Her cancer research foundation, the Farrah Fawcett Foundation, has teamed with Mattel to create a Barbie doll based on the Charlie's Angels star's most iconic 1976 poster, in which she poses in a sexy red swimsuit.

Fawcett's best friend, Alana Stewart, acts as president of the late actress' foundation and signed the deal with the toy company to make the collectible. She believes Farrah would "love" the doll, explaining:

"(It has) a sexy, all-American beauty; there is an innocence to it. When we were in Germany (for treatments), Farrah told me she was glad she got cancer because now she could make a difference."

We have no doubt that this doll WILL make a difference! With so many Farrah Fawcett fans around the world today, we're sure they will flock to the toy stores to share their favorite actress with an entirely new generation of children.

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Mattel Co-Founder/Husband Of 'Barbie' Creator Passes Away

Filed under: R.I.P.Sad Sad

man who named barbie passes away

Sad.

95-year-old co-founder of Mattel toy company Elliot Handler passed away last night from heart failure.

Handler's wife Ruth created Barbie back in the 1950s, and the doll was named after the couples' daughter Barbara.

Our thoughts go out to Elliot's family, friends, and loved ones during this difficult time.

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Parentz Will Be SO Pleased! Bratz Making A Comeback!

Filed under: Legal MattersBusiness Blitz

bratz dolls are back after mga win in court

Nice try, Mattel, but you can't keep a good Brat down!

Following a long, drawn out legal battle between Mattel and MGA entertainment over the rights to Bratz dolls, MGA won in court back in April, and NOW Bratz are back!

MGA is currently in the process of relaunching Bratz dolls, and it looks like they're gearing for a major comeback!

Here's what MGA Entertainment CEO Isaac Larian had to say about the return of Bratz:

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iPhone Game Angry Birds To Become An Animated Series. Why???

Filed under: TV NewsWacky, Tacky & TrueSilly!Tech Talk

angry birds series in the works

Just think…in the near future, somebody will get paid thousands upon thousands of dollars to write shows based on an iPhone app. Don't we live in wonderful times?

According to Mikael Hed, the CEO of the company that created the Angry Birds iPhone app (Rovio Mobile), an animated series of the popular game is in the works.

Here's what he had to say about it:

"We have been looking at that for quite a while, and that is definitely one of my personal big focus areas right now — to work on broadcast content for 'Angry Birds."

Given the fact that the iPhone app has already been spun off into another game, an upcoming board game by Mattel, plush toys, and iPhone covers, we're thinking that an animated Angry Birds series is very likely to happen.

Personally, we've been seeing enough birds on TV lately, with all the bizarre reports of recent bird deaths.

…We're thinking we'll skip this one.

Would U watch an Angry Birds show? Or will U stick to the iPhone game?

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Bratz Dolls On Trial Once Again!

bratz are center of new trial

Over the past several years, there's been all types of dramz surrounding MGA Entertainment Inc's controversial Bratz dolls.

Mattel has argued in court that original Bratz sketches were created by a former employee of theirs while he was STILL working for them.

Based on this argument, Mattel was awarded $100 million in 2008, and they were awarded the "Bratz trademark portfolio."

…But then the 9th U.S. Circuit Court of Appeals threw the result out, so now the two companies are ready to butt heads once again over ownership of the doll franchise.

Here's what MGA CEO Isaac Larian wrote in an e-mail about their ongoing trials with Mattel:

"The damage Mattel has caused to the Bratz brand is in hundreds of millions of dollars and devastating."

And here's what Mattel spokeswoman Jules Andrew has said about it:

"This is a matter of principle, but it is also a matter of sound business sense. We look forward to winning the second trial, as we did the first."

SO MUCH drama over Bratz dolls! We're wondering how well these lawyers are able to sleep at night….

Team Mattel? Team MGA? Team Neither?

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