His mom may be the critically-acclaimed designer, but Romeo Beckham is the one currently starring in a major ad campaign!
Take that, Victoria!
The 10-year-old's latest ads for the Burberry S/S 2013 collection have him posing alongside model-of-the-moment Cara Delevingne, as well as other Brit models Max Rendell, Charlie France, and Charlotte Wiggins.
It's safe to say that Romeo steals the show yet again. Sorry, other models!
But who can really compete with Beckham genes?! It's CLEARLY a losing battle.
Check out Romeo's second ad in the gallery (below)!
[Image via Burberry]