Sir Paul McCartney's first cookbook, The Meat Free Monday Cookbook, went on sale Monday and aims to encourage people to eat less meat!
Proceeds from the book are all going toward his family's campaign, Meat Free Monday, which dares people to eat meat-free meals at least one day a week.
Paul believes that by going vegetarian for just one day a week, people can “make a huge difference for the better and set a new pattern for the future of this beautiful planet that we all inhabit”.
On top of curbing pollution, improving health and promoting the ethical treatment of animals, the former Beatle suggests in the book's foreword that avoiding meat one day a week will also save consumers money, explaining:
"In difficult economic times, people discovered that have at least one meat-free day in their week helped their family budget.”
The cookbook consists of McCartney family vegetarian recipes, plus contributions from famous friends like model Twiggy and Horrible Bosses actor Kevin Spacey.