Are male readers actually reading any of this? Or are you just staring at the photo??? LOLz.
According to a new study, even though sexy female news anchors may boost ratings, males are less likely to retain much actual news from them, because they get distracted.
Indiana University scholars have found that “men’s cognitive mechanisms favored visual over verbal processing.”
Ha! That's ONE way of saying "men get distracted by sexy women."
Studies were done with female anchors dressed in a desexualized manner, as well as a sexualized manner, and researchers found that men remembered “significantly more information watching the unsexualized anchor deliver news than her sexualized version.”
Guess guys should start keeping their eyes shut when Megyn Kelly is reporting the news…
[Image via WENN.]
Tags: desexualized, female news anchors, indiana university, megyn kelly, news, research, sexualized, study