Mexican consumers have spoken, and their demands have been heard!
Mexico is Latin America’s second-largest apparel market, worth a whopping $5 billion in imports, but the country has been plagued by an extremely high merchandise return rate, costing the retail industry MILLIONS in loses per year.
As it turns out, the reason behind Mexican consumers returning merchandise by the droves, lies in the the fact that the European sizes found in most stores, quite simply don't fit the average Mexican.
This reason was confirmed by a team of retailers who recently conducted a survey hoping to find the "average" size of consumers across 14 major regions.
According to the study:
The average Mexican female in 18 to 25 age range is 5 feet 2 inches, tall and weigh 138 pounds, while Men of the same age range average out at 5 feet 5 inches, tall, with a weight of 170 pounds.
Armed with the new information, the retailers hope to help clothing manufacturers create a “Mexican Mold” for the average local consumer, ultimately saving an estimated $400 million by 2017 in merchandise-returns.
What do you think about this!? Should manufacturers start making region specific sizes???
[Image via WENN.]