At this point, American Apparel is probably known more for their controversial advertising than their clothing.
In the latest chapter of “What Has American Apparel Done Now”, many customers are angered at the way the brand is showcasing miniskirts. Multiple photos seem to be more focused on the amount of ass that will show when bent over than the actual skirts!!
In light of the recent Terry Richardson drama, this obviously brings into question the ethics of American Apparel photographers. But even more worrisome is that the brand apparently thinks upskirt photos will get customers to buy clothing!
People have called the images everything from “perverted” to “creepy” to “sexist”. And since the pics do a poor job of advertising what the skirt looks like, many are trying to decipher what point they ARE trying to get across.
Are they telling young girls to wear skirts short enough that their vaginal regions show at the slightest breeze? Is AA slowly but surely moving out of the retail business and into the softcore porn business? Or is this just their way of grabbing people’s attention?
We’re just not sure their strategy is helping them sell products. But take a look at the uncensored photo …AFTER THE JUMP!!!
Tags: ad campaigns, advertising, american apparel, bent over, controversial, icky icky poo, miniskirt, models, skin, terry richardson, upskirt