Look, we're not Don Draper or anything, but surely there's a way to portray a product in a sellable way without resorting to choking a woman.
Perhaps the peeps who brainstormed this Johnny Farah ad really couldn't think of any other option, and decided a male model choking a female model with a leather belt, while her head is covered with a handbag was a money-making combination.
The male model also has a thick brown belt wrapped around his face, evoking memories of Leatherface from The Texas Chainsaw Massacre.
That's exactly the sort of image you'd want your products to conjure up, right!?
After receiving some emails condemning the ad, Johnny Farah issued this statement: