Talk about cross-promotion!
We have a feeling the ratings are going to be HUGE for this!
Fox Sports will reportedly be broadcasting a special, three-minute world premiere promo for The X Factor during next week's Major League Baseball All-Star Game, and will also use the opportunity to Tweet from the reality competition's handle that night!
According to Fox Sports President Eric Shank:
Tags: eric shank, fox marketing president, fox network groups, fox sports, joe early, mlb all star game, peter rice, promotional material, x factor
Despite all the drama and casting musical chairs, US >X Factor is still happening. And producers and studio execs are going all out to promote the latest Simon Cowell project.
Even though there hasn't been an "official" announcement by FOX, there has been some on-air promotion teasing the preview, which says it will air just before the MLB All-Star Game on July 12 at 8 p.m. ET/5 p.m. PT.
Auditions haven't even finished yet, howevs, the X Factor crew just wrapped up filming audition hopefuls in Seattle so there should be plenty of footage to create an exciting preview.
And what better way to get viewers interested then airing the teaser before the biggest baseball game of the year?
We're definitely intrigued to see if this version can even hold a candle to the UK one. Guess we'll have to wait to find out.
Will U be tuning in?
Tags: fox, mlb all star game, preview, teaser, us x factor