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Way To Go, Weather Channel!

Filed under: TV NewsMedia MinuteTech TalkBusiness Blitz

the weather channel breaks records

Last weekend's weather may have sucked for everyone else, but it did wonders for The Weather Channel.

Over the blizzard-filled, holiday weekend, TWC received record television ratings, and it broke records on mobile apps.

To give you an idea of how many peoples' eyes were glued to The Weather Channel and its mobile/online apps over the weekend, here are some numbers for ya:

-45 million viewers over holiday weekend (most viewers for any news network over the weekend)

-Over 117 million page views on weather.com

-Over 82 million page views on TWC mobile

-3.8 million page views on iPad app (largest day ever for page views on app)

Pretty impressive, Weather Channel! We'll be EVEN more impressed if U can keep up those numbers on a weekend when the weather is normal. LOLs.

Did U tune in to The Weather Channel this weekend?

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