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Katy Perry Sinks Her Claws Into A New Fragrance Deal!

Filed under: Katy PerryBusiness BlitzFragranz!

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This potent news has us all riled up like a kitty in a catnip factory!

After releasing two kitty-rific purr-fumes, Katy Perry is expanding her litter of fragrances!

The Kandy Kween has signed a shiny new deal with Coty Inc., which means they'll be in charge of distributing Purr and Meow as well as develop a line of signature fragrances for the Teenage Dreamer.

Coty says that by bringing Katy on board, she'll help "innovate new scents and allow us to explore new avenues of scent creation".

And how could she not? Remember how she tickled concert goers' olfactory nerves during her Teenage Dream tour?

We can't wait to see smell what our KatyCat comes up with!

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Iggy Pop Shills For Paco Rabanne

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Say what!?

Paco Rabanne has tapped Iggy Pop as the new face of his latest men's and women's fragrances Black XS L’Excès.

The 64 year old punk rock god will appear in both the print and video campaign shot by music video director Jonas Akerlund.

The fragrances debut in January, so expect to see Iggy Pop in the magazines and TV screens soon.

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Reese Witherspoon To Debut 3 New Scents For Avon

Filed under: Reese WitherspoonFragranz!Avon

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Avon brand ambassador Reese Witherspoon wants you to smell good, so much so that she's launching three new fragrances for the beauty brand.

The trio of scents that Reese helped develop include: Live (fruity and floral), Laugh (citrus tea) and Love (floral oriental).

No word on price, but each perfume will roll out separately in April, May and August.

[Image via AP Images.]

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Gwen Rolls Out 5 More Fragrances

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Get ready more more Harajuku Lovers!

Gwen Stefani has announced she'll be launching 5 new fragrances called Wicked Style.

The L.A.M.B. designer says coming up with so many perfumes at once was hard. She explains:

"I think perfume, in general, is really quite challenging. It’s so abstract. And you like something right away, but then you wear it and you’re like, “Oh my god, it’s bugging me!” I think doing five at once is even worse, especially knowing you have the personality of each girl that you’re trying to fit in the perfume and make it as true as possible to the personality of each name of the fragrance. So, yeah, it’s crazy. But it’s super fun. And it’s also the greed in me. I love being able to say, “Oh my God, I’ve got five new perfumes!” And they all kind of work together. They’re all about being sweet and happy … I think they turned out really good this time.

Gwen's new Harajuku Lovers collection hits stores on November 1st.

[Image via Buzz Foto.]

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Dannii Minogue Wants To Make You Smell Good

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After launching their dress line back in April, Dannii Minogue and designer Tabitha Somerset-Webb are already expanding their brand Project D with four new fragrances.

The signature fragrance Project D by Dannii & Tabitha includes notes of "neroli, bergamot and ylang ylang; a heart comprising notes of tuberose, Japanese osmanthus, mimosa and purple orchid; and a dry down of creamy sandalwood, saffron, skin musks and hot amber oils."

Project D will also come out with a collection of purse sprays, which will separate the main notes in the signature fragrance to make three little bottles.

Sound ambitious.

Will U be buying any of these perfumes???

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