All tag results for 'new logo'

Hedi Slimane is finally breaking his silence over the new Yves Saint Laurent, err, Saint Laurent Paris re-branding in hopes of stifling the haters.

The newly appointed creative director said:

"It is interesting to see how much reaction this retro branding has created. Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé. I went back to 1966 - just before the events of 1968 [a large French labor strike], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."

The man does have a point and you can't please all your critics. Besides, it's just a logo and we doubt that's going to stop anyone from buying YSL.

[Image via Retna LTD.]

Tags: hedi slimane, interview, new logo, pierre berge, saint laurent paris, saint laurent rive gauche, yves saint laurent

Shocking.

Just like Gap's logo fiasco, fans are already complaining about Yves Saint Laurent's revamped logo.

The brand's Facebook page has received almost 3,000 likes for the new design, but with the love also came hate.

Here's what some disgruntled commentators said about the new emblem

Tags: hedi slimane, new logo, pierre berge, saint laurent, saint laurent paris, ysl, ysl logo, yves saint laurent

Best. Decision. Ever.

Gap has finally come to the realization that nothing was wrong with their old blue box logo, so they're keeping it!

The brand's president issued a statement, saying:

Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.

At Gap brand, our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.

Bravo for listening to your customers! But we can't help but wonder if their decision had something to do with the upcoming holiday season.

Just a thought.

Tags: blue box logo, keep, new logo, old logo

That didn't take long.

Thanks to the global outcry over their new logo, Gap is being forced to rethink their terrible decision.

The retailer posted this message on their Facebook page:

Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.

So basically after shelling out tons of money for the revamp, they're wanting consumers to design their logo for free?

Here's an idea: just go back to the old one. It wasn't broken in the first place, so why fix it?

Tags: backlash, bad logo, facebook, gap, logo, new logo, public outcry, redesign, rethinks

What the hell is this!?

Gap has ditched their iconic and widely recognizable logo for that awful thing.

Why?

It looks like something a 12 year old could have designed!

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Tags: bad logo, changed, dislike, gap logo, logo, new gap logo, new logo

After 40 years in the business, Roberto Cavalli decided to give his logo a makeover.

The new and appropriate "40" symbol was arranged to represent the Aphropdite, the goddess of love and beauty.

For a man who is inspired by the beauty of women, we think it's very appropriate.

Congrats on the milestone, Roberto!

Tags: 40th anniversary, new logo, roberto cavalli