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Cate Blanchett's A Natural Beauty On Intelligent Life

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Beautiful!

An non-Photoshopped Cate Blanchett graces the April cover of Intelligent Life magazine and she looks great!

Editor Tim de Lisle said he wanted to leave the image un-retouched because most magazines "end up running heavily Photoshopped images, with every last wrinkle expunged".

He continued in his editor's letter:

"She looks like what she is; a woman of 42, spending her days in an office, her evenings on stage and the rest of her time looking after three young children. We can't be too self-righteous about it, because, like anyone else who puts her on a cover, we are benefiting from her beauty and distinction. But the shot is at least trying to reflect real life. It's a curious sign of the times that this has become something to shout about."

We're not complaining about de Lisle's decision.

In fact, we wish other publications would follow suit or at the very least lighten up on the amount of retouching they do.

[Image courtesy of Intelligent Life.]

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UK Department Store Says No To Photoshop

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The UK's Debenhams department store is abandoning photoshop for swimsuit season. Instead, the retailer will be placing unaltered images in their windows with a sign saying: "We’ve not messed with natural beauty; this image is unairbrushed. What do you think?".

Debenhams creative and visual director, Mark Woods, explained their anti-airbrushing choice:

"As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images. Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.

Not only does it make sense from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images. As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.

We are proud to bring the issue of re-touching into the main stream when the likes of Britney Spears and Madonna are using unairbrushed but over-lit images as a shock tactic."

The new airbrush-free campaign made its debut in Debenham's Oxford Street windows this week. But before going wide with their new campaign, employees will be asking customers for feedback.

Not a bad idea. Maybe other retailers will catch on.

[Images via Debenhams.]

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