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ASOS Under Fire Over Culturally Insensitive Brand Name!

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Is this more dog whistle racism? Or an international cultural misunderstanding?

ASOS has come under fire more and more over the past few months over the name of a clothing brand it stocks: Noose And Monkey.

Related: Rachel Dolezal Tries To Capitalize Off Of H&M's Racist Ad With Her Own 'Protest' Hoodie

Our American readers will likely see right away what's offensive about the phrase, with its sometime racial epithet and lynching imagery.

The heat on Twitter hit a tipping point this week with a sweatshirt worn by a black model, with a print some believed to be leaves of cotton:

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