For the second consecutive week, OWN: Oprah Winfrey Network is showing some real potential in primetime.
The network has shown double-digit primetime growth across key demos this week. Shows like Addicted To Food and The Judds ranked well among 88 ad-supported cable networks and The Judds saw a 4% increase in total viewers versus its week ago two-hour premiere total viewer average.
Not bad! Maybe there is hope for your little cable channel that could after all, Big O!
Although Oprah Winfrey’s OWN network had one million primetime viewers last weekend, the numbers keep falling by the day.
The network started with a miliion viewers on Saturday, but fell to 822,000 by Sunday. Monday dropped to 822,000 and on Tuesday, it hit a low of 315,000.
But it was still competitive compared to other women's networks! OWN beat out Oxygen and WE, but Lifetime remains in the lead.
OWN CEO Christina Norman said:
“Launch is only the beginning for us. Our goal was to double Discovery Health Channel’s ratings and move from a network ranked in the 40s to a network ranked in the 20s. So far we’re meeting those figures.”
Inneresting to see how it plays out. Are U watching OWN?!
Oprah’s new OWN network is tripling the $0.07 per month fee for cable and satellite providers that they pay for the Discovery Health network that it replaces. Many are waiting until their deals with Discovery Health expire in order to renegotiate.
The network generated $18 million in advertising revenue this year and the already existing fee would generate about $64 million annually from subscriber fees.