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Things Are Looking Up For Oprah's OWN Network

Filed under: TV NewsOprah Winfrey

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For the second consecutive week, OWN: Oprah Winfrey Network is showing some real potential in primetime.

The network has shown double-digit primetime growth across key demos this week. Shows like Addicted To Food and The Judds ranked well among 88 ad-supported cable networks and The Judds saw a 4% increase in total viewers versus its week ago two-hour premiere total viewer average.

Not bad! Maybe there is hope for your little cable channel that could after all, Big O!

[Image via WENN.]

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OWN Scraps Talk Show

Filed under: TV NewsOprah Winfrey

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At least for now.

The Oprah Winfrey Network's already pulled the plug on her View-type talkshow that had Mark Burnett attached to produce.

The decision was made by the network's CEO Christina Norman, who didn't give a direct explanation except that they're focusing more on their primetime lineup.

OWN hopes to re-launch the hour-long gab fest in March.

[Image via WENN.]

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OWN Brings The Ratings!

Filed under: TV NewsOprah Winfrey

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Although there were different opinions to how well the Oprah Winfrey Network was doing in its first week, the numbers are in!

Between January 1st through 7th, 18.5 million viewers tuned in to OWN. It was ranked 25th in primetime among ad-supported cable networks.

The network replaced Discovery Health, and it's up in viewers 49% in primetime and 56% in total day from a year ago.

And that doesn't include the 2 million unique visitors to the OWN section of Oprah.com!

Impressive.

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Oprah's OWN Network Falls In The Ratings

Filed under: TV NewsOprah Winfrey

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Although Oprah Winfrey’s OWN network had one million primetime viewers last weekend, the numbers keep falling by the day.

The network started with a miliion viewers on Saturday, but fell to 822,000 by Sunday. Monday dropped to 822,000 and on Tuesday, it hit a low of 315,000.

But it was still competitive compared to other women's networks! OWN beat out Oxygen and WE, but Lifetime remains in the lead.

OWN CEO Christina Norman said:

“Launch is only the beginning for us. Our goal was to double Discovery Health Channel’s ratings and move from a network ranked in the 40s to a network ranked in the 20s. So far we’re meeting those figures.”

Inneresting to see how it plays out. Are U watching OWN?!

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Oprah Drama!

Filed under: Oprah Winfrey

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And the network hasn't even launched yet!

Oprah’s new OWN network is tripling the $0.07 per month fee for cable and satellite providers that they pay for the Discovery Health network that it replaces. Many are waiting until their deals with Discovery Health expire in order to renegotiate.

The network generated $18 million in advertising revenue this year and the already existing fee would generate about $64 million annually from subscriber fees.

Wonder why they're getting so greedy.

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