When Oprah says sing, you ask how loud?
As part of a promotion for the new OWN channel, Will.i.am will be singing Own It in movie theaters across the country.
Along with being part of the new marketing campaign, it will also be the theme song for OWN's talent competition show and a bonus track on the new Black Eyed Peas album, The Beginning.
Will.i.am will be featured on OWN channel next summer in a series about the creative process.
That should certainly be inneresting.
Watch the video (above) to see the promo for yourself.