Even though the label doesn't technically launch until July 30th, Lauren Conrad already has a pre-spring collection for Paper Crown ready to go.
The images hit the web this week and it's pretty much like the fall collection: wearable, but bland.
Lauren also churned out a holiday collection, which is a little more exciting minus all the crushed velvet pieces.
[Images courtesy of Paper Crown.]
Tags: lookbook, paper crown, paper crown by lauren conrad, paper crown pre-spring, pre-spring, pre-spring 2012, pre-spring 2012 lookbook
For someone who isn't in the spotlight as much as she used to, Lauren Conrad still manages to find herself on the front of a magazine.
The former reality star is on the cover of Lucky magazine's July issue wearing three pieces from her new clothing line Paper Crown.
Speaking of her new line, LC told the magazine it was much easier to launch Paper Crown without MTV.
She explains: "A lot of people in fashion don’t want to be linked with anything that has to do with reality TV. Showrooms were turning us down."
However, she didn't completely bite the hand that used to feed. Lauren added:
"I never wanted to end up in entertainment; that wasn’t the goal. I was doing the show to end up in fashion. But I’m totally aware that without The Hills, I wouldn’t be where I am."
Very true. But what about Laguna Beach???
[Image courtesy of Lucky.]
Tags: july 2011, july cover, july issue, lucky, lucky magazine, paper crown, paper crown by lauren conrad
Lauren Conrad's look book for her new and more expensive line Paper Crown has been revealed and it's not that bad.
It's a very wearable collection and has an Olsen Twins feel to it a la The Row.
Paper Crown is set to debut in the fall.
Tags: look book, paper crown, paper crown by lauren conrad, the row