Parents Television Council is like, so super pissed at MTV.
What's cra car is that the PTC usually approves of MTV's oriental content…. JUST KIDDING!! They nearly always disapprove of MTV's shows.
This time they're complaining that the cable network's new series, I Just Want My Pants is marketed to 12-year-olds, even though it's TV-14 rating and warns kids under the age of 14 not to watch.
PTC's president condemned the network in a statement, saying:
“Once again MTV is taking HBO-style content and marketing it to a Nickelodeon-age audience. The network programming executive is on the record saying 12-year-olds are in his crosshairs. And the TV-14 content rating is intentionally misleading for parents and for advertisers. The Parents Television Council will not sit silently and allow this affront to go unchallenged.”
Of course they won't!
They even have a plan - a very weird plan — to get the show to lose funding. Here's their threat to advertisers:
“All of MTV’s advertisers, including Dr. Pepper, T-Mobile and Toyota, will be asked if foursomes and a woman who tells her sexual partner to ‘stick a finger in my a**’ are an accurate reflection of their hard-earned corporate brands. Parents need to be warned about MTV’s stated intention to target children as young as 12 with this explicit material.”
That's sure to get their attention!
What do U think? Should Dr. Pepper and other advertisers pull out?