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Anna Nicole Smith's Daughter Is A Second-Generation GUESS Girl!

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Superstar genes cannot be denied!

The late Anna Nicole Smith’s daughter Dannielynn Birkhead is all grown up and following in her famous mama’s footsteps by modeling for GUESS Kids!

Awww!

The six-year-old looks adorable in the campaign shots, posing in

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Jackie Evancho Is Seen But Not Heard In New GUESS Kids Ads

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Anything featuring Jackie Evancho is already an immediate hit!

GUESS must have known this because the America’s Got Talent runner-up is starring in their newest "Party Rock" kids campaign!

Creative director Paul Marciano explained why they chose her:

“Jackie represents the GUESS ideal of the freedom to pursue a dream. She is amazingly talented and super focused for someone so young. It was a pleasure to work with her.”

The plantinum-selling singer was shot with fellow child models in El Lay by Elliston Lutz and Marciano. The laid-back, rock’n’roll vibe is enough to make any parent want their child draped in the “cool kid” clothes.

We love how the designs are modern, but still let kids look like kids!

We have the first of the ads here (above), but be on the lookout for more popping up in fashion mags, on buses and on billboards!

[Image via GUESS kids.]

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Tiësto Mixes With GUESS On A Capsule Collection!

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Now you can dance to Tiësto IN Tiësto! Well, Tiësto for GUESS.

The DJ is collaborating with the retailer on a 22 piece capsule collection inspired by the electronic music lifestyle.

The Tiësto by GUESS offerings include black skinny jeans, graphic tees, as well as leather and twill jackets, all of which feature the custom electric blue and black GUESS/Tiësto logo.

Tiësto said the partnership was the perfect fit:

"I've had GUESS clothing in my wardrobe for years. It's a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me. It has been really great working with such an experienced group of people in the fashion world. It has really contributed to my creative thinking for CLVB LIFE, as well as giving me a better understanding of the business side."

The Tiësto by GUESS line drops at GUESS and select Macy's in October with prices ranging from $32 to $368.

But if you can't wait that long to get a piece of the DJ, his limited-edition, multifunctional, $165 watch ticks into stores next month.

What an exciting, and perfect collab!

[Image via GUESS.]

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Claudia Schiffer Celebrates 30 Sexy Years With GUESS

Filed under: Fashion SmashionBookzClaudia SchifferGuess

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Supermodel and GUESS girl Claudia Schiffer joined CEO Paul Marciano and photographer Ellen von Unwerth in Paris on Thursday to celebrate the brand's 30th anniversary.

The celebratory cocktail party was hosted at the Hotel George V where the trio unveiled A Third Decade of GUESS Images, a new book featuring the most iconic images from the last decade.

Claudia even helped blow out the candles on the massive six-tier cake!

Looks like a fashionably good time was had by all!

[Image via Fame Pictures.]

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Gucci Vs. GUESS: Paul Marciano's Final Testimony!

Filed under: Fashion SmashionLegal MattersGucciGivenchyGuess

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Annnnnnd the court drama continues!!

Last Wednesday, GUESS CEO Paul Marciano was questioned for TWO hours by his attorney Daniel Petrocelli, on the origins of the iconic brands designs during the final testimony in the Gucci Vs. GUESS for it's massive scheme trademark infringement fiasco.

In case youre wondering how much

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GUESS CEO Admits To Being "Inspired" By Gucci — In Court!

Filed under: Fashion SmashionLegal MattersGucciGuessCoach

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Say whaaa???

Lawyers for Gucci scored a small victory in court on Wednesday while grilling GUESS CEO Paul Marciano.

When asked about his role in plotting a "massive scheme" with the company's footwear licensee Marc Fisher Footwear to knock off Gucci's design motifs, Marciano admitted to being "inspired" by the Italian fashion house's designs.

Referring to

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Claudia Schiffer Dusts Off Her Jeans For GUESS' 30th Anniversary

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It's been 23 years since Claudia Schiffer starred in a GUESS ad campaign, but now that the brand's turning 30 she's back!

For the 30th anniversary ads CEO Paul Marciano once again used photographer Ellen von Unwerth, who shot the German supermodel's iconic campaign in 1989.

Claudia, who is now 41, says shooting the campaign was like "going back in time". She explains:

"Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully…It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul."

It's ridiculous how Claudia looks the same almost 25 years later. Not fair!

What do U think of GUESS' throwback campaign? Yay or nay???

[Images courtesy of GUESS.]

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