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Hedi Slimane Finds New YSL Logo Backlash "Interesting"

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Hedi Slimane is finally breaking his silence over the new Yves Saint Laurent, err, Saint Laurent Paris re-branding in hopes of stifling the haters.

The newly appointed creative director said:

"It is interesting to see how much reaction this retro branding has created. Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé. I went back to 1966 - just before the events of 1968 [a large French labor strike], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."

The man does have a point and you can't please all your critics. Besides, it's just a logo and we doubt that's going to stop anyone from buying YSL.

[Image via Retna LTD.]

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Yves Saint Laurent Paris Receives Backlash Over New Logo

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Shocking.

Just like Gap's logo fiasco, fans are already complaining about Yves Saint Laurent's revamped logo.

The brand's Facebook page has received almost 3,000 likes for the new design, but with the love also came hate.

Here's what some disgruntled commentators said about the new emblem

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Yves Saint Laurent's Partner "Very Happy" With Name Change

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While everyone else is bitching and moaning about the Yves Saint Laurent, excuse us, Saint Laurent Paris name change, there's one at least one person who approves: Yves' partner Pierre Berge.

Upon hearing the news, Berge said:

"I’m very happy. Anything that makes the house more Saint Laurent is welcome. I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."

Pierre is very protective of YSL's image, so for him to say this is HUGE.

And when you think about it, it's really not that big of a change because in 1966 Yves ready-to-wear line was originally called Saint Laurent Rive Gauche, so in a way Hedi Slimane is taking the house back to its roots.

Now that you just got schooled on some YSL history do U still hate the change???

[Image via WENN.]

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Hedi Slimane Wants To Take The Yves Out Of Yves Saint Laurent

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Blasphemy!

Hedi Slimane wants to make some major changes now that he's creative director of Yves Saint Laurent

Rumor has it Slimane approached CEO Bernard Arnault about dropping Yves from the name and go by just Saint Laurent.

Who does he think he is? Jack McFarland!?

Slimane apparently wants to "lose the history" associated with the iconic label and Arnault is actually considering it.

Yves Saint Laurent’s long-time partner, Pierre Berge, has gone to great lengths to keep the designer in the forefront of peoples minds when they think of the brand.

No word on how he feels about this, but it’s safe to say it’s not good!

Hmm… we just can’t envision a label with only SL on it, can U???

[Image via Ramey Pix.]

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YSL Biopic Is In The Works!!

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Four years after his death, the public is finally getting what they want: a Yves Saint Laurent biopic!

Jalil Lespert is attached to direct the film which will chronicle the designer’s professional life and his relationship with Pierre Berge, his partner of 50 years.

A rep for the Pierre Bergé-Yves Saint Laurent Foundation said Bergé has approved the project, but other than that deets are minimal.

Considering how much Saint Laurent despised Tom Ford, we think it's safe to say he won't be making a cameo in the film. Then again it would makes for some HIGHlarious dramz!

Ha!

Will U be seeing the YSL flick???

[Image via AP Images.]

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