The newly appointed creative director said:
"It is interesting to see how much reaction this retro branding has created. Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé. I went back to 1966 - just before the events of 1968 [a large French labor strike], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."
The man does have a point and you can't please all your critics. Besides, it's just a logo and we doubt that's going to stop anyone from buying YSL.
[Image via Retna LTD.]