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Rachel Bilson Is A Pretty Piperlime Princess!

Rachel Bilson is all about that Piperlime fashion!!

On Tuesday, the Hart of Dixie star attended Piperlime's Best Fashion Friends Night held at the company's boutique in New York City.

Miz Bilson looked very business chic in a beige Vince sweater worn under a Elizabeth and James blazer and rag & bone skinny jeans.

Rachel's accessories included Kate Spade heels, a Loeffler Randall purse and House of Harlow 1960 necklace.

No wonder they had her pick out her favorite pieces! After seeing how well put together she is, wouldn't U want to stuff your closet with Bilson-approved clothes!?

Check out pics from the event (below)!

[Image courtesy of StarTraksPhoto.]

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Rachel Zoe & Olivia Palermo Celebrate Piperlime's First Store

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This is exciting!

Piperlime opened their first-ever retail store in SoHo during Fashion's Night Out on Thursday with a little help from guest editors Rachel Zoe and Olivia Palermo.

Senior vice president and general manager of Piperlime, Jennifer Gosselin was blissful about the company's first store, saying

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Lord & Taylor Makes It Work As Project Runway's New Sponsor

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Lord & Taylor is headed to the runway, Project Runway, that is, as the show's new sponsor.

Like Bluefly and Piperlime before them, the luxury department store will line the accessories wall with shoes, handbags and other baubles designers can use to "make it work" for runway challenges.

Lord & Taylor will also host a special challenge at their Fifth Avenue flagship and the winner will get to sell their line at the department store.

President of Hudson's Bay Co., the parent company of L&T, Bonnie Brooks said:

"The mission of the show is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers."

Brooks speaks nothing but the truth because according to reports, the winner of Project Runway's L&T match up will be able to sell their line at the store!

The challenge is due to air on August 30 with major publicity of the reality show's mania hitting the retailer's windows, social media outlets and web site.

Also, the old and new competitors will be at the store for Fashion's Night Out, and we wouldn't be surprised if Heidi Klum is there too!

This is going to be a fabulous!

[Image via AP Images.]

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Jessica Simpson Hearts Mondo!

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Project Runway runner up Mondo Guerra's celebrity fan base is quickly growing.

Not only has Heidi Klum donned one of his custom creations, but Jessica Simpson has too!

The bride-to-be was spotted on Wednesday leaving the Ritz Carlton with her future hubby wearing a sugar skull t-shirt the HIV positive designer created for World Aids Day.

The shirt sold out on Piperlime within a day, which is great because 40% of each sale benefited amfAR.

Amazing!

[Image via Fame Pictures.]

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Whitney Port Teams Up With Piperlime

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TV reality star turned designer Whitney Port got herself another job creating a capsule collection for Piperlime.com.

The 14 piece "ballerina-meets-urbanista" collection includes tops, dresses, jackets and sweaters ranging in price from $128 to $328.

Sounds a little overpriced, but the pieces are a lot less fug than some of the other pieces she designed.

[Image via Ivan Nikolov/WENN.]

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