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Gwyneth Paltrow Is Coming To TV!

What do you get when you combine The Voice with Shark Tank??

Apple Music's new show Planet Of The Apps, that's what!

Earlier this week, Apple dropped the trailer for their new reality show slated to debut this Spring. The concept? Well, app developers are given 60 seconds on a escalator to pitch to the show's judges (coaches?) — including Jessica Alba of The Honest Company, Gwyneth Paltrow of Goop, will.i.am of i.am+, and Gary Vaynerchuk of VaynerMedia. Now, like on The Voice, if two coaches select a developer the techie is then allowed to pick which influencer they'd like to work with.

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Eventually, the selected coach and app developer meet in front of a venture capital firm, named Lightspeed Venture, and try to score an investment deal. LOVES it!

We're honestly just floored that Miz Paltrow has decided to do TV after her lengthy film career. But, regardless, we're so about it!

Be sure to ch-ch-check out the inneresting trailer for yourself (above)!

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