It's all out fake tittay bidding war for Playboy!
On Thursday, Penthouse' parent company FriendFinder offered to buy Playboy Enterprises for $210 MILLION.
But Hef still may keep his company after all.
RBC Capital Markets analyst David Bank explains that if Hef "doesn't want to sell, there's no deal" because he owns 70% of the voting shares.
[Image via WENN.]