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Penthouse Bids On Playboy

Filed under: PlayboyBusiness Blitz

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It's all out fake tittay bidding war for Playboy!

Even though Hugh Hefner has made an offer to buy previously unowned shares and make his company private, Penthouse has stepped in and made a formal bid for the nudie mag.

On Thursday, Penthouse' parent company FriendFinder offered to buy Playboy Enterprises for $210 MILLION.

But Hef still may keep his company after all.

RBC Capital Markets analyst David Bank explains that if Hef "doesn't want to sell, there's no deal" because he owns 70% of the voting shares.

[Image via WENN.]

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