Sony Sells Its Waterproof Walkman INSIDE A Bottle Of Water! Say WHHAAAT?! See The Crazy Campaign HERE!!!
This is SERIOUSLY cool!
Just over a year ago, Sony launched their AH-MAZING, completely waterproof mp3 player, the Walkman NWZ-W270, and now they've just embarked on one of the coolest marketing campaigns EVER!
The company decided to go directly to the people they thought would be buying it…
BUT the coolest part is that they designed a vending machine for drinks and placed the mp3 player INSIDE a water bottle just to prove that the Walkman is actually waterproof!
How cool is that?!?!
Ch-ch-check out the AH-MAZE marketing campaign…AFTER THE JUMP!!!