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Rihanna's Former Publicist Confesses To Starting Jay Z Cheating Rumors That Supposedly Caused Beyoncé To Break Up With Him!

So shady.

And finally the truth comes out!

On Friday, Rihanna's ex-publicist, Jonathan Hay, finally put the rumors that Jay Z once cheated on Beyoncé with the Barbadian beauty to rest… because he says he started them!

RiRi's former rep decided to come clean after J. Randy Taraborrelli announced he's releasing an unauthorized Bey biography, in which he claims the cheating stories caused the power couple to split up for a year.

Related: Beyoncé SLAYS In An Age Defying Number!

In the book, he also names Jonathan as the source of the speculation! And now, the man-in-question has admitted that the whole thing was made up, saying:

"It was all a publicity stunt."

The publicist-turned-music-producer admits that when he first began to spread the rumors about a decade ago, he was just trying to get people interested in his artist's debut single Pon De Replay.

He confessed:

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