Blake Lively Announces She's Closing Down Her Lifestyle Site Preserve — Just A Year After Its Launch!
The actress is shutting down Preserve, as of October 9.
The lifestyle site only just celebrated its one year anniversary in July, but Blake says it's time for it to go.
Opening up to Vogue, she shared:
"We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It's not making a difference in people's lives, whether superficially or in a meaningful way. And that's the whole reason I started this company, not just to fluff myself, like, 'I'm a celebrity! People will care what I have to say!' It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it's hard to build a brand when you're running full steam ahead—how do you catch up?"
So while it sounds like Blake has come to terms with closing down her lifestyle site, she also explains: