Amazon Prime's instant video selection just doubled thanks to a new deal with EPIX, a video on-demand service that was previously exclusive to Netflix.
With an extra 2,000 titles in stock, the deal does wonders for Amazon, but already cost Netflix stock an 1%1 loss in share value. Now both competitive streaming services will receive titles from Paramount, MGM, and Lionsgate 90 days after hey run on traditional pay TV.
Following the expiration of Epix's exclusivity with Netlflix, the company isn't limiting itself to just two outlets either. Executives will continue to talk to other distributors for possible deals.
Netflix CEO Reed Hastings has said that Epix's library was "not a particularly large source of total viewing," but we wonder if his company can continue to thrive while competitors are slowly gaining the edge in the market.
Guess time will tell!