And the saga continues!
Last night's episode of Skins will mark the last time an ad for Proactiv airs during its 10pm time slot on MTV, as the company has announced today that they will be the ninth major sponsor to pull out of the show!
Kendra Elliot, Vice President of Media for its manufacturer, Guthy-Renker, reveals:
"We have officially requested that MTV revise our traffic schedule so that Proactiv spots cease airing during Skins. As a direct marketer, our media buying strategy is programming agnostic. We work with the networks and buy across the broadcast day, vs. selecting specific shows. So, while our spots may air inside a particular program, it is not representative of our specific desire to support the programming and content of that particular show. MTV’s programming changes constantly and many of the shows are repeats."
By next week, this mess isn't going to have anything to air during commercial breaks! And they're already littered mostly with previews for Teen Mom 2!
Not a good sign!
Tags: advertisement, guthy renker, kendra elliot, mtv, proactiv solution, pull out, skins, sponsor, teen mom 2, vice president of media
Bieber Fever is running rampant these days, so people are cashing in on it however they can.
Like Proactiv, who was smart enough to sign Justin Bieber as their new spokesperson. Sure, girls want to look pretty and emulate their favorite female stars, but they would much rather do whatever the Biebs told them too.
If Justin Bieber told his fans to suck up the oil in the gulf with a straw, let's just say President Obama could have gone swimming a lot sooner.
Anyway, proving our point are the numbers Proactiv is seeing since they launched Bieb's campaign. Just in the first day of his endorsement, there were 125,000 YouTube downloads of one of his Proactiv videos and 500,000 views of his Proactiv clips. The company estimates that 60% of Proactiv sales are over the Internet and since Justin signed on, the orders have been overflowing from moms of tweens.
AKA mothers of members of Bieber Nation!
He's signed on for over a two year deal! Get ready to make A LOT of money!!!
In case you missed it, check out one of Justin's other endorsements above!
Tags: bieber fever, campaign, proactiv solution, the biebs
Watch the clip (above) as Justin Bieber takes us behind the scenes of his new Proactiv commercial.
Cute and not as cheesy as one would have imagined!
Tags: proactiv solution
Justin Bieber has signed on to be the new spokesperson for the acne fighting Proactiv!
"This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it's really easy - 1, 2, 3 and you're done. My fans already know I'm just a regular kid, except the stuff about my life that's not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn't matter how many people are looking at you, you don't want acne on your face."
Maybe he and Katy Perry can do a commercial together! Unless being around older women makes him break out more than he normally does! LOLs!
[Image via WENN.]
Tags: acne, baby bieber, bieber, child, proactiv solution, promotion, spokesperson