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Beyoncé Is A Shiny Disco Ball In A BTS Look At Her Fragrance Pulse NYC

Filed under: BeyonceAd CampaignsFragranz!

Beautiful Beyoncé just can't go wrong!

In this new behind-the-scenes look at her new fragrance Pulse NYC, which looks similar to her other fragrance Pulse, Bey is seen wearing a shiny disco ball dress as well as a curve-hugging silver dress as she poses with her fabulous honey locks against a NYC backdrop.

We've learned so many things in the 1:48 video (above)!

Like Queen B considers herself a "New Yawker" (although we hope she never gives up her Houston roots) and her favorite color is Blue! Hmm, well we could have guessed that…

Watch flawlessness in action (above)!

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Beyonce's Releasing A Pulse Summer Edition Fragrance

Filed under: BeyonceAd CampaignsFragranz!

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Beyonce has released a new ad for her Pulse fragrance's summer edition scent.

Anyone else find it odd that Beyonce had lots of cleavage in the first ad, but here it's practically nonexistent?

It also looks like this is an old photo of Blue Ivy's mom.

What do U think???

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Beyonce Wows In White At Macy's

Filed under: Fashion SmashionBeyonceFragranz!Macy'sLanvin

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Beyonce hit up Macy's in New York City on Thursday afternoon to promote her new fragrance and she looked GORGEOUS.

For her in-store appearance in New York, Bey donned a glamorous white feather halter gown from the Lanvin Resort collection and accessorized with stacks of sparkly bracelets.

Such a pretty momma-to-be!

[Image via PNP/WENN.]

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Beyonce Has The Blues At Her Fragrance Launch

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It's been a busy week for Beyonce!

After a quick trip across the pond to attend London Fashion Week, the mommy-to-be was back in New York to launch her newest fragrance Pulse.

For Wednesday night's blue-themed launch at the Dream Downtown, Beyonce kept her bump somewhat covered in a Roberto Cavalli sequin mini dress and blazer.

She's loving the sequins during her pregnancy and so are we!

[Image via WENN.]

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Beyonce's New Fragrance Will Get Your Pulse Racing

Filed under: BeyonceAd CampaignsFragranz!

Beyonce's new fragrance commercial for Pulse is here!

The 15 second ad was directed by the same guy responsible for her Single Ladies music video, Jake Nava and has lots o' flashing lights.

Compared to her last commercial, you know the one that was banned from daytime television in the UK, it's fairly tame.

Check it out in the clip (above)!!

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Your First Look: Pulse By Beyonce Fragrance Campaign

Filed under: BeyonceAd CampaignsFragranz!

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That didn't take long.

Less than a day after announcing her plans to release a new scent this fall, Beyonce's released the first ad for Pulse.

Bey tapped Lionel Gasperini to shoot the print campaign and Single Ladies music video director Jake Nava for the commercial.

U like???

[Image courtesy of Coty.]

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Beyonce Announces Fragrance #3

Filed under: BeyonceFragranz!

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Does this woman ever sleep?

After launching two successful fragrances, Beyonce is hoping for a three-peat performance when she releases her third this fall.

The singing perfumier revealed to Elle magazine Pulse represents her stage persona. She explains:

“Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power."

Keeping with the performance theme, the floral citrus scent comes packaged in an upside down bottle inspired by her many stage outfits.

Cute idea!

Pulse races into stores this September.

Will U try it???

[Image via WENN.]

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