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Rihanna Takes Her Fashion Icon Status To The Next Level With This New Deal With Puma! Find Out How HERE!

Rihanna inks a new deal with Puma and it's not what you think! Get the deets HERE!

Woah!! Rihanna really is doing it all!

The 26-year-old Bajan singer is working on an upcoming album, just celebrated her first ever charity ball, and now she's been named as Puma's creative director!

The fashion icon was even on her way to the label's headquarters in Germany on Monday to get in on her first creative session, which she teased on Instagram earlier in the day.

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Emma Roberts Is A Smiling Studio City Yogi!

Filed under: Emma RobertsFitnessYogaHealthBody

emma roberts smiling yoga studio city

Most of Hollywood’s starlets are out and about enough for us to catch them headed to the gym, but Emma Roberts is elusive!

Sure, she shops a lot, but we rarely see her break a sweat.

That all changed on Thursday though!

Emma was spotted in Studio City carrying her yoga mat, which matched her all-black ensemble, minus the pretty pink puma on her Project Pink tee by PUMA.

She seemed refreshed and ready for the day, and was even happy to smile for some paparazzi cameras!

We’re glad that she’s in a much better place now than when she was a few weeks ago.

[Image via Splash News.]

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Aaron Hernandez Kicked To The Curb By Puma!

aaron hernandez puma cuts ties with former football player

It looks like Paula Deen isn't the only one losing endorsement deals!

Puma, the iconic sportswear and shoe company, recently announced that they would be cutting all of their ties with former New England Patriots tight end Aaron Hernandez!

A rep from the company confirmed the move, saying:

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Chris Evans' Hunky Handyman Skillz Put The HARD In Hardware!

Filed under: SIGHtingChris Evans

chris evans hottie ace hardware captain america sighting paint

If we knew Captain America was in the market for a tool, we would've lent him ours, LOLz!

Chris Evans looked mighty fine in puma and paint supplies departing an Ace Hardware in Studio City recently!

Mmmmm! So why is the Cap' prepping to stroke his purrdy paint brush!

He isn't redecorating his brother's jail cell — Scott Evans got off nearly scott free last week after pleading guilty to cocaine possession!

Oooh!! We know!!

Maybe The Avengers star and his girlfriend Minka Kelly are building a home nursery!!

Could they be EXPECTING!?

We sure hope so!!

[Image via AKM-GSI.]

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Puma's Biodegradable Collection Will Launch Early Next Year!

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Smart move Puma! People love helping the Earth!

Puma, who is often touted by the UN for their emphasis on helping the environment, has decided their new collection will be biodegradable!

Scheduled to be released in early 2013, each of the collection's 22 pieces can be returned to the store after they’re no longer useful and Puma will properly dispose of them.

Franz Koch, a chief exec at Puma explained why this, as he put it, "mega-trend" is important, stating

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Puma's Profits Are Drastically Down, But It's Okay!

Filed under: ZportzBusiness BlitzAdidas

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Orly?

Puma SE recently reported their second quarter net profits are down $34.3 million, or 29.2%, which isn't that surprising since first quarter profits were already down 12.8%, but they swear they knew this would happen.

Umm. So why not prevent it!?

The company blames the tough European market, and says decreased net profits are expected. However, Puma promises they will finish the year with

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Ashley Tisdale Kicks It In Pink With Puma At Macy's

ashley-tisdale-puma-launch-project-pink-fight-against-breast-cancer-macys.jpg

She’s a charity-loving jet-setter!

Ashley Tisdale took time out of her busy workout schedule to fly to New York City and promote Puma's Project Pink program at Macy's.

The Tiz looked super cute on the pink carpet in a Kick It In Pink tank, bright pink bra, distressed jeans and nude Christian Louboutin booties.

Like Ashley's top? Buy it HERE and Puma will donate 100% of the profits from the sale of any and all Project Pink gear to your favorite breast cancer charity!

[Image via Ivan Nikolov/WENN.]

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