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Puma Prowls Through The Wilderness For New Collection

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Puma is taking a wild approach for its second Wilderness collection of clothing, footwear and accessories.

According to the label, the fall line was produced in Africa, made from fair trade cotton and was inspired by the the homeland's landscape and climate.

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Bob Marley’s Daughter Designs Jamaican Olympic Uniforms!

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Jamaica's Olympians will be Jammin' in some fancy uniforms next month courtesy of Cedella Marley.

Bob Marley’s oldest daughter teamed up with PUMA to design the kits, which she says was a thrill:

“It is truly an honor to design this collection for my home country and my home team. It’s not even a dream come true because it’s something I never dreamed would be possible… To have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”

Fastest man in the world, Usain Bolt added:

"I can’t think of a better person to design our Olympic outfits than Cedella. PUMA got that right… hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”

Cedella joins other designers like Ralph Lauren, Prada, Stella McCartney and Armani who have designed for the U.S., English and Italian teams.

You can see the entire Jamaican team wearing Cedella’s designs at the 2012 London Olympics, and preview some of them (below).

[Image via PUMA.]

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Puma's Animal-Free & Proud!

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Big news!!!

After lengthy discussions with PETA, Puma has pledged to NEVER use fur or exotic animal skins in any of their products.

The sportswear brand's decision is receiving praise worldwide and they were even awarded the Compassionate Retailer Award from the animal rights' organization.

PETA's EVP Tracy Reiman says Puma going animal-free is HUGE:

"Every snakeskin shoe or piece of fur trim comes with a high price—and it's paid by animals who are driven mad in cages on fur farms or nailed to trees and skinned alive. When a company of Puma's prestige takes a tough stance against animal abuse, the entire industry and other businesses worldwide sit up and take notice."

We couldn't agree more! Hopefully more companies will follow in their footsteps!

What do you think about Puma's choice? Does it make you want to support them more???

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Kimberly Walsh Gets Wet For Puma

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As we mentioned last year, Kimberly Walsh was chosen as Puma's hottie of a spokesperson.

Now, the Girls Aloud star is yet again starring in a new campaign for the company, this time for the Puma TrainLite campaign.

For the new ads, Kim gets wet and steamy, showing off her sexual athletic side.

Gorgeous! Oh yea, and the shoes look good too.

Then check out the behind the scenes clip after the jump of Walsh at her shoot.

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Puma Sees A Rise In Sales

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While many companies are hurting financially, Puma is seeing a rise in sales. Specifically in the Asia-Pacific and Latin America regions.

Puma is Europe’s second largest sporting goods firm after Adidas and it's going strong.

In fact, Puma is currently on track to reach its year sales target of about $4 billion!

Are U a Puma fan???

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Kimberley Walsh Shows Off Her Pumas

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Girls Aloud member a PUMA BodyTrain spokesmodel Kimberley Walsh is in the latest issue of The Sunday Mirror's weekend magazine showing off the brand's newest fitness kicks.

Lookin' good girl!

[Images courtesy of The Sunday Mirror.]

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Kimberly Walsh Is Puma’s New Spokesmodel

Filed under: Music MinuteFitness

Kimberly Walsh Is Puma’s New Spokesmodel

Puma is creating a new fitness program called BodyTrain, and they have picked the super-hawt Girls Aloud singer Kimberly Walsh to be the spokesperson.

Said Roger Harrison, Puma’s UK Marketing Director:

“We are delighted to introduce Kimberley Walsh as the face of PUMA BodyTrain. Kimberley is stylish, glamorous and her much admired body has helped to establish her as an inspiration to women throughout the UK making her the perfect ambassador.”

The new fitness program is easy to do and focuses on creating toned, lean muscle. Kimberly couldn’t be more excited:

“I am really excited to be involved in the launch of BodyTrain. With such a busy lifestyle I often don’t have time to go to the gym and so this is the perfect way to do something positive for my body.”

We gotta try it!!

[Image via Mavrix Online.]

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