That Rihanna reign though!
Okay, so maybe her ANTI release was kind of bungled, but RiRi is still a major force to be reckoned with, and it seems like her likeness is still insanely popular.
Take her deal with Puma for example. The company has come out and stated that the singer's association with them has resulted in their fourth quarter sales rising 11.5% and netting them almost a billion dollars!
The German brand further credited Rih with making them popular with the female market and "over-proportionally" increasing the brand's sales with that half of the population.
And we can only imagine how well the 27-year-old's Fenty X Puma collection will do when it hits stores!
Get those coins, girl!
[Image via Rihanna/Instagram]