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Puma's Biodegradable Collection Will Launch Early Next Year!

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Smart move Puma! People love helping the Earth!

Puma, who is often touted by the UN for their emphasis on helping the environment, has decided their new collection will be biodegradable!

Scheduled to be released in early 2013, each of the collection's 22 pieces can be returned to the store after they’re no longer useful and Puma will properly dispose of them.

Franz Koch, a chief exec at Puma explained why this, as he put it, "mega-trend" is important, stating

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Puma's Profits Are Drastically Down, But It's Okay!

Filed under: ZportzBusiness BlitzAdidas

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Orly?

Puma SE recently reported their second quarter net profits are down $34.3 million, or 29.2%, which isn't that surprising since first quarter profits were already down 12.8%, but they swear they knew this would happen.

Umm. So why not prevent it!?

The company blames the tough European market, and says decreased net profits are expected. However, Puma promises they will finish the year with

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Ashley Tisdale Kicks It In Pink With Puma At Macy's

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She’s a charity-loving jet-setter!

Ashley Tisdale took time out of her busy workout schedule to fly to New York City and promote Puma's Project Pink program at Macy's.

The Tiz looked super cute on the pink carpet in a Kick It In Pink tank, bright pink bra, distressed jeans and nude Christian Louboutin booties.

Like Ashley's top? Buy it HERE and Puma will donate 100% of the profits from the sale of any and all Project Pink gear to your favorite breast cancer charity!

[Image via Ivan Nikolov/WENN.]

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Hermes' Sales Up More Than 20%

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How's this for a nice increase!

Hermes' sales in the second quarter recently jumped 21.9 percent, matching its accomplishment from its first three months of the year.

Even with currency changes, the sales in the period hit 13.4 percent to 814.5 million euros or $1.05 billion, which is under the 17.6 percent winnings in the first quarter.

All luxury product categories and regions recorded

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Puma Prowls Through The Wilderness For New Collection

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Puma is taking a wild approach for its second Wilderness collection of clothing, footwear and accessories.

According to the label, the fall line was produced in Africa, made from fair trade cotton and was inspired by the the homeland's landscape and climate.

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Bob Marley’s Daughter Designs Jamaican Olympic Uniforms!

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Jamaica's Olympians will be Jammin' in some fancy uniforms next month courtesy of Cedella Marley.

Bob Marley’s oldest daughter teamed up with PUMA to design the kits, which she says was a thrill:

“It is truly an honor to design this collection for my home country and my home team. It’s not even a dream come true because it’s something I never dreamed would be possible… To have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”

Fastest man in the world, Usain Bolt added:

"I can’t think of a better person to design our Olympic outfits than Cedella. PUMA got that right… hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”

Cedella joins other designers like Ralph Lauren, Prada, Stella McCartney and Armani who have designed for the U.S., English and Italian teams.

You can see the entire Jamaican team wearing Cedella’s designs at the 2012 London Olympics, and preview some of them (below).

[Image via PUMA.]

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Puma's Animal-Free & Proud!

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Big news!!!

After lengthy discussions with PETA, Puma has pledged to NEVER use fur or exotic animal skins in any of their products.

The sportswear brand's decision is receiving praise worldwide and they were even awarded the Compassionate Retailer Award from the animal rights' organization.

PETA's EVP Tracy Reiman says Puma going animal-free is HUGE:

"Every snakeskin shoe or piece of fur trim comes with a high price—and it's paid by animals who are driven mad in cages on fur farms or nailed to trees and skinned alive. When a company of Puma's prestige takes a tough stance against animal abuse, the entire industry and other businesses worldwide sit up and take notice."

We couldn't agree more! Hopefully more companies will follow in their footsteps!

What do you think about Puma's choice? Does it make you want to support them more???

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