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Emma Watson Gets Ethical With The Edit

emma watson the edit

Emma Watson is so perfect it hurts.

In addition to being the kind of pretty that just makes you want to buy all the world's beauty products, the actress has teamed up with Eco-Change and Green Carpet Challenge founder Livia Firth (Colin Firth's wife!) to promote ethically-made, glamorous clothing.

In the latest issue of Net-A-Porter's The Edit, Emma models sustainable designs from Christopher Kane, Victoria Beckham, Erdem, Roland Mouret and Burberry, proving that fashion can be jaw-droppingly gorgeous and be made under fair conditions.

Emma said:

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Emma Watson's Fashion Line Flops After Poor Sales

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Harry Potter actress Emma Watson has great style and a successful career, but even that couldn't save her line for ethical clothing label People Tree from bombing!

The starlet's line failed to sell, causing Emma to drastically mark down remaining inventory and halt further production of the line.

A source reveals:

"Emma was so disappointed, but even at knockdown prices, the clothes were still sitting on the shelves. She’s also stalled on plans to do more with Ferretti because she doesn’t have time."

We're sad to hear the line flopped, but we have a feeling that this won't be Emma's only stab at designing.

[Image courtesy of People Tree]

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Emma Watson Shows Off Her Pure Threads

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Back in November we mentioned Emma Watson would be teaming up with designer Alberta Ferretti to create an environmentally friendly clothing line and Vogue has the first look!

In the mag's March issue, there's a one page profile on the organic clothing line, which has been dubbed Pure Threads.

The lone photo show Emma wearing her favorite look from the collection, a white organic blouse.

Looks cute!

[Image via Vogue.]

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